Privacy Policy
Privacy Notice
Last updated: 27 August 2026
Choice Collectibles Ltd takes the privacy and security of personal information seriously.
This Privacy Notice explains how Choice Collectibles Ltd collects, uses, stores, shares and protects personal information when you interact with us, purchase from us, communicate with us, visit our websites, use our services or interact with us through third-party marketplaces and platforms.
Who we are
Choice Collectibles Ltd is a company registered in England and Wales.
Company name: Choice Collectibles Ltd
Company registration number: 16632186
Registered office: Suite A, 82 James Carter Road, Mildenhall, Cambridgeshire, IP28 7DE, United Kingdom
VAT registration number: GB 498 5142 48
ICO registration reference: ZC138554
For the purposes of applicable UK data protection law, Choice Collectibles Ltd is the data controller where we determine how and why your personal information is processed.
Our brands and trading names
This Privacy Notice applies across Choice Collectibles Ltd and, where relevant, its brands, trading names, products and services, including:
* ChoicePops
* ChoiceCollect
* ChoiceVinyl
* ChoiceCapture
* ChoiceSystems
* ChoiceOS
* ChoiceInnovations
Some of these products and services are currently under development or used internally. Inclusion in this Privacy Notice does not necessarily mean that a particular product or service is currently publicly available or independently collecting personal information.
How to contact us about your personal information
For privacy, data protection or data-rights enquiries, please contact:
Email: dataprotection@choicepops.com
Post:
Data Protection
Choice Collectibles Ltd
Suite A
82 James Carter Road
Mildenhall
Cambridgeshire
IP28 7DE
United Kingdom
The personal information we may process
The information we process depends on how you interact with us.
It may include:
Identity and contact information
This may include your:
* name;
* username or marketplace account name;
* email address;
* telephone number;
* billing or delivery address; and
* business or organisation details where you are acting on behalf of a business.
Transaction and order information
This may include:
* products purchased;
* order numbers;
* purchase dates;
* transaction values;
* payment status;
* delivery and tracking information;
* refunds, returns and cancellations; and
* communications relating to an order.
We do not normally store customers' full payment-card or banking credentials ourselves. Payments are generally processed by the marketplace, payment provider, bank or other third-party service through which the transaction takes place.
Marketplace and platform information
Where you interact with us through a third-party platform, we may have access to information made available to us by that platform for the purposes of processing orders, providing customer service, managing transactions or operating our business.
This may include information received through platforms such as eBay, eBay Live, Whatnot, TikTok/TikTok Shop, Tilt, Wix and other marketplaces or services we use.
The amount of information available to us is determined partly by the platform concerned and your relationship with that platform.
Communications
If you contact us, we may process:
* emails;
* messages;
* customer-service enquiries;
* marketplace messages;
* social-media communications;
* telephone correspondence; and
* records relating to complaints, disputes or enquiries.
Wholesale and business customers
Where we deal directly with wholesale customers, suppliers, business customers or other commercial contacts, we may process:
* names;
* business names;
* business addresses;
* telephone numbers;
* email addresses;
* order and transaction information;
* invoices;
* payment records; and
* other information reasonably required to manage the commercial relationship.
Moderators and people working with us
Where individuals act as moderators, contractors, suppliers, professional advisers or otherwise assist Choice Collectibles Ltd, we may process information reasonably necessary to manage that relationship, make payments, communicate and maintain appropriate business records.
Website and technical information
When you visit one of our websites or online services, the website or its technology providers may process technical information such as:
* IP address;
* device and browser information;
* operating system;
* website usage information;
* cookie identifiers;
* approximate location derived from technical information;
* referring website or source; and
* information about how you interact with the website.
The exact technologies used may change as our websites and services develop.
Where we obtain personal information
We may receive personal information:
* directly from you;
* from marketplaces through which you buy from or communicate with us;
* from our websites;
* from social-media and live-selling platforms;
* from payment and financial-service providers;
* from delivery and logistics providers;
* from business customers, suppliers and professional contacts;
* from other service providers involved in fulfilling a transaction; or
* from publicly available sources where it is lawful and appropriate for us to use that information.
In many ordinary retail transactions, the marketplace or platform retains the principal customer record and provides us with access only to the information required to fulfil and administer the transaction.
Why we use personal information and our lawful bases
UK data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely upon the following.
Performance of a contract
We may process personal information where necessary to:
* process and fulfil an order;
* arrange delivery;
* provide a product or service;
* communicate about an order;
* process returns, cancellations or refunds;
* manage a wholesale or other commercial relationship; or
* take steps at your request before entering into a contract.
Legal obligation
We may process or retain information where necessary to comply with legal obligations, including:
* tax and accounting requirements;
* company and financial record-keeping;
* regulatory requirements;
* responding to valid requests from courts, regulators or law-enforcement authorities; and
* complying with other applicable laws.
Legitimate interests
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include:
* operating and improving our business;
* providing customer support;
* maintaining appropriate business records;
* protecting our business and customers;
* preventing and investigating fraud or misuse;
* securing our systems and services;
* managing suppliers and commercial relationships;
* establishing, exercising or defending legal claims;
* resolving disputes;
* understanding business performance; and
* improving our products, services and customer experience.
Where we rely on legitimate interests, we consider the nature of the information, the reason for processing it and the potential impact on the individual.
Consent
Where appropriate, we may ask for your consent.
This may apply, for example, to certain forms of electronic marketing or optional technologies.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
Marketing communications
Choice Collectibles Ltd may offer newsletters, product updates, promotions or other marketing communications.
Where consent is required by law, we will obtain the appropriate consent before sending such communications.
Where another lawful basis is available, we will only use it where permitted by applicable law.
You can unsubscribe from electronic marketing at any time by using the unsubscribe facility provided with the communication, where available, or by contacting:
We may retain limited information indicating that you have opted out so that we can respect your preference in the future.
Opting out of marketing will not prevent us from sending necessary service or transactional communications, such as information concerning an order you have placed.
How third-party marketplaces process your information
A substantial proportion of our retail activity takes place through third-party marketplaces and platforms.
These may include services such as:
* Wix
* eBay and eBay Live
* Whatnot
* TikTok and TikTok Shop
* Tilt
* Amazon
* Shopify
* Temu
* other marketplaces or sales platforms we may use.
When you create an account with, purchase through or otherwise interact with one of these platforms, that organisation may process your information independently under its own privacy notice and terms.
Choice Collectibles Ltd does not control all processing undertaken independently by these organisations.
You should therefore also review the privacy information provided by the relevant platform.
Who we may share information with
We do not sell personal information.
We may disclose or make personal information available where reasonably necessary to organisations that help us operate our business or fulfil transactions.
These may include:
Marketplaces and technology providers
Including providers such as:
* eBay
* Whatnot
* TikTok
* Tilt
* Wix
* Microsoft
* Google
* and other technology, hosting, communications and business-service providers.
Delivery and logistics providers
This may include:
* Royal Mail
* DPD
* and other postal, courier, fulfilment or logistics providers where required to deliver an order.
Delivery providers generally require information such as the recipient's name, delivery address and, where necessary, contact details.
Financial and accounting providers
This may include:
* banks
* payment processors
* FreshBooks
* marketplace payment systems
* and accountants or other professional advisers where applicable.
Professional and legal advisers
We may disclose information where reasonably necessary to accountants, solicitors, insurers, consultants or other professional advisers.
Authorities and regulators
We may disclose information where required or permitted by law, including to:
* HM Revenue & Customs
* courts and tribunals
* law-enforcement agencies
* regulatory bodies
* the Information Commissioner's Office or
* other competent authorities.
Business changes
If Choice Collectibles Ltd or part of its business is sold, reorganised, financed, merged or transferred, relevant information may be disclosed to professional advisers and prospective or actual purchasers, investors or successor organisations where lawful and necessary.
Payment information
Choice Collectibles Ltd does not normally directly store customers' full payment-card details.
Payments are generally processed through third-party marketplaces, banks or payment-service providers.
Those providers may independently process your personal and financial information in accordance with their own privacy policies and legal obligations.
We may nevertheless receive and retain transaction information such as:
* payment status
* amount paid
* transaction or order reference
* date of payment
* refunds
* other information necessary for accounting, customer service or dispute resolution.
Delivery information
Where an order requires delivery, the information necessary to fulfil that delivery may be provided to the appropriate postal, courier or logistics provider.
This will ordinarily include the recipient's name and delivery address and may include a telephone number or email address where required for delivery notifications or management.
The delivery provider may also process information independently in accordance with its own privacy notice.
Cookies and similar technologies
Our websites may use cookies and similar technologies.
Some cookies are necessary for websites and online services to operate correctly. Others may support functions such as:
* remembering preferences
* security
* shopping and checkout functionality
* understanding website performance
* analytics
* marketing or advertising, where applicable.
The technologies used may be provided by our website platform or other service providers.
Where the law requires consent for non-essential cookies or similar technologies, appropriate consent controls should be provided before those technologies are used.
You may also be able to manage cookies through your browser or device settings.
As our websites and technology develop, we may provide additional cookie information or a separate Cookie Notice.
International transfers
Some of the marketplaces, technology companies and service providers we use operate internationally.
As a result, personal information may sometimes be processed or stored outside the United Kingdom.
Where Choice Collectibles Ltd is responsible for an international transfer of personal information, we will take appropriate steps required by applicable UK data protection law.
Depending on the circumstances, these may include transfers to countries recognised as providing an adequate level of protection or the use of appropriate contractual or other legal safeguards.
Third-party platforms acting independently may operate their own international data-transfer arrangements. Their privacy notices should explain how they protect information transferred internationally.
You may contact dataprotection@choicepops.com if you require further information about safeguards relevant to a transfer for which Choice Collectibles Ltd is responsible.
How long we keep personal information
We do not keep personal information for longer than is reasonably necessary for the purpose for which it is held, subject to legal, regulatory, accounting and legitimate business requirements.
The appropriate retention period depends on the type of information and why it is held.
We apply the following general principles:
Orders, transactions and financial records: retained for as long as reasonably necessary to comply with accounting, tax, contractual and legal requirements.
Invoices and accounting records: retained for the period required by applicable tax, accounting and company-law requirements.
Customer-service communications: retained for as long as reasonably necessary to resolve the enquiry and for an appropriate period afterwards where the communication may be relevant to an order, complaint, dispute, fraud prevention or legal claim.
Wholesale and business relationships: retained while the relationship remains active and afterwards for an appropriate period where required for accounting, contractual, legal or legitimate business purposes.
Moderator, contractor and supplier information: retained while required to manage the relationship and afterwards where necessary for payment, accounting, legal or record-keeping purposes.
Marketing information: retained while you remain subscribed or while we otherwise have a lawful reason to process it. Where you opt out, we may retain a minimal suppression record so that we can continue to respect your preference.
Technical and security records: retained for periods proportionate to their operational, security, fraud-prevention and legal purpose.
Where a third-party marketplace or service provider independently controls information, its own retention policies may apply.
We periodically review information where appropriate and securely delete, anonymise or otherwise dispose of it when it is no longer required.
Security
We take reasonable technical and organisational measures to protect personal information against:
* unauthorised access
* accidental loss
* misuse
* alteration
* disclosure
* destruction.
Our approach includes limiting access to personal information to people and service providers who reasonably require it, using reputable technology and service providers, and maintaining appropriate account and system security.
No internet, email or electronic storage system can be guaranteed to be completely secure, but we take reasonable measures appropriate to the nature of the information and our business.
Children
Our retail services include products such as collectibles and trading cards which may be of interest to people of different ages.
Our services are not specifically designed or directed at children for the purpose of collecting their personal information, and we do not intentionally seek unnecessary personal information from children.
Where personal information relating to a person under 18 is processed in connection with a legitimate transaction, enquiry or other interaction, we will process only the information reasonably necessary for the relevant purpose and in accordance with applicable law.
Any future Choice Collectibles Ltd service specifically designed for children or likely to involve materially different processing of children's personal information will be assessed separately and appropriate privacy protections will be implemented before such processing begins.
Special category personal information
We do not ordinarily need to collect special category personal information about retail customers.
This includes information concerning matters such as health, racial or ethnic origin, religious or philosophical beliefs, political opinions, trade-union membership, genetic or biometric information used for identification, or information concerning a person's sex life or sexual orientation.
Please avoid providing this type of information unless it is genuinely necessary.
If circumstances require us to process special category information, we will ensure that an appropriate lawful basis and additional legal condition apply.
17. Automated decision-making
Choice Collectibles Ltd does not currently use personal information to make solely automated decisions about customers that produce legal effects or similarly significant effects on them.
Our internal technology, including ChoiceCapture, ChoiceSystems and ChoiceOS, may use automation and artificial intelligence for operational or business purposes as these systems develop.
If a future service introduces automated decision-making involving personal information in circumstances requiring additional information or protections under data protection law, we will update this Privacy Notice and implement the appropriate safeguards before that processing begins.
Your data protection rights
Depending on the circumstances and the lawful basis for processing, UK data protection law may give you rights concerning your personal information.
These may include:
Right of access
You may ask whether we process your personal information and request a copy of personal information we hold about you.
Right to rectification
You may ask us to correct inaccurate personal information or complete information that is incomplete.
Right to erasure
In certain circumstances, you may ask us to delete your personal information.
This right is not absolute. For example, we may need to retain information to comply with legal obligations or establish, exercise or defend legal claims.
Right to restriction
In certain circumstances, you may ask us to restrict how we use your personal information.
Right to data portability
Where applicable, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or ask for it to be transferred to another organisation.
Right to withdraw consent
Where we rely upon your consent, you may withdraw that consent at any time.
Withdrawal does not affect processing that was lawful before consent was withdrawn.
Your right to object
You have the right to object to certain processing of your personal information.
Where we process personal information on the basis of legitimate interests, you may object to that processing. We will consider your objection in accordance with applicable data protection law.
You have the right to object at any time to the use of your personal information for direct marketing purposes.
If you object to direct marketing, we will stop using your personal information for that purpose.
Exercising your rights
To exercise a data protection right or ask a question about how your information is used
contact:
or write to:
Data Protection
Choice Collectibles Ltd
Suite A
82 James Carter Road
Mildenhall
Cambridgeshire
IP28 7DE
United Kingdom
We may need to ask for information necessary to verify your identity before fulfilling certain requests. This is intended to prevent personal information being disclosed to someone who is not entitled to receive it.
There is normally no charge for exercising your data protection rights, although the law permits charges or other measures in certain limited circumstances.
We will respond within the period required by applicable data protection law.
Information held by marketplaces
If your request concerns information controlled independently by a marketplace or another organisation, you may need to contact that organisation directly.
For example, Choice Collectibles Ltd may have access to limited information concerning an eBay transaction without controlling the customer's complete eBay account or the wider information eBay holds about that individual.
Where appropriate, we will explain if we believe another organisation is responsible for dealing with your request.
Complaints
We would appreciate the opportunity to address any concerns you have about our handling of your personal information.
Please contact:
You also have the right to make a complaint to the UK's independent data protection regulator, the Information Commissioner's Office (ICO).
Information about making a complaint and the ICO's current contact details are available from the Information Commissioner's Office website.
Our ICO registration reference is ZC138554.
Links and third-party services
Our websites, social-media accounts or communications may contain links to websites, marketplaces or services operated by third parties.
Those organisations may independently collect and use personal information.
Their processing is governed by their own privacy notices and is not controlled by this Privacy Notice where they act independently of Choice Collectibles Ltd.
We encourage you to review the privacy information of any third-party service you use.
Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect:
* changes to our business
* new products or services
* changes to the platforms or providers we use
* changes to how we process personal information
* changes in technology
* changes in legal or regulatory requirements.
The latest version will be published on our website with an updated revision date.
Where a change materially affects how we use existing personal information, we will take appropriate steps to bring the change to the attention of affected individuals where required.
Contact
For questions, requests or concerns relating to privacy or data protection:
Choice Collectibles Ltd
Data Protection
Suite A
82 James Carter Road
Mildenhall
Cambridgeshire
IP28 7DE
United Kingdom
Email: dataprotection@choicepops.com
Company registration number: 16632186
VAT registration number: GB 498 5142 48
ICO registration reference: ZC138554
This Privacy Notice applies to Choice Collectibles Ltd and, where applicable, its brands and trading names including ChoicePops, ChoiceCollect, ChoiceVinyl, ChoiceCapture, ChoiceSystems, ChoiceOS and ChoiceInnovations.